Dinner, drinks and a makeover onboard Benefit’s ship
Next month will see the launch of a new vessel on the Thames as The Good Ship Benefit opens at Victoria Embankment. For five months, the three-storey branded ship will promote some of the company’s best-selling lines.
Customers will be able to enjoy delicious food, relax with a drink or two, and experience a pampering session on one of the three decks. When looking for venue hire London has many alternative sites and this one will definitely offer guests something a bit different.
The boat will feature five separate rooms, each with an individual theme, based on the brand’s core products.
The 1960s-style spy lair focuses on Porefessional primer, allowing customers to learn how to achieve flawless skin while sampling a unique Porefect cocktail.
The upper deck will be home to the main restaurant, Lashitude, which will serve tasty lunches and dinners and is based around They’re Real! mascara.
If you want an exotic flavour, head to the Hoola Decks and sip cocktails under the Tiki huts, inspired by Benefit’s Hoola bronzing powder.
In the Brow Lounge, customers can have a makeover whilst enjoying a sumptuous afternoon tea and bubbles.
More rooms will be unveiled during the time the ship is open, making this one of the venues in London you must experience before it’s gone.
The Good Ship Benefit shows how brands are working to showcase products in more creative and visual ways and are engaging with their customers on a different level. This is taking them to new boundaries and pushing branded events in a new direction.