Technology use increasing at corporate events
New research has highlighted that technology use increased at corporate events during 2015. This was especially the case for virtual reality and drones and the expectation is that this trend will continue into 2016.
The study, carried out by Conference and Incentive Travel, found that, on average, event agencies spent £200,000 on technology over the course of a year. Technology can be incorporated into events in many ways, including taking still or video images of the site and producing customised content for the attendees.
One of the biggest areas of interest for event companies, according to the research, is the increased use of drone technology. Over half (56%) of the agencies surveyed had used drones at one or more of their events. There are indications that this sector will continue to grow.
Drones are an ideal way to capture aerial shots of an event, particularly in hard to photograph venues, such as with a Thames boat charter.
The survey asked the opinion of respondents on the use of virtual reality within corporate events. Findings showed that 50% were excited about the prospect of this becoming more integral to events.
Virtual reality enables agencies to provide guests with a complete experience, integrating them fully into the brand. It can be used to explain complex ideas or to bring something mundane to life, making it memorable for all the right reasons.
Technology can add a different element to events, whatever type of venues in London you choose to use. But when you are considering bringing technology into an event, it is important that you do so with a clear intention and purpose. Otherwise, it can simply look like a gimmick that does not deliver anything extra.